Māori Maps helps to connect Māori descendants with their marae, and enables visitors to make appropriate contact with these centres of culture – in particular, linking Māori youth with their ancestral identity.
Te Potiki National Trust, a charitable company founded in 2007 by Dr Paul Tapsell and Rereata Makiha, administers Māori Maps. Paul (professor, Australian Indigenous Studies, University of Melbourne) is now chair of Te Potiki's board of directors.
The other directors are Dr Christine Woods (associate professor, Faculty of Business & Economics at the University of Auckland), Dr Dee Sciascia (senior research officer, AUT University), Paul Voigt (business consultant, Nikau Pacific) and Peter Dowling (publisher, Oratia Media); Peter acts as the trust’s kaihautū (executive director).
An advisory board established by the late Sir Paul Reeves, former governor-general of New Zealand, guided the establishment of Te Potiki National Trust. Sir Mason Durie and then Sir Tumu te Heuheu led this advisory group until 2018; the board is now chaired by Judge Caren Fox with members Renata Tane, Hauiti Hakopa and Rereata Makiha. Ngapare Hopa, Sir Mason and Sir Tumu are co-patrons of the trust.
Hirini Tane, kaiwhakahaere (manager), oversees day-to-day running of Māori Maps. Design and programming of the website is by Zest IT, Auckland. Krzysztof Pfeiffer, an internationally renowned photographer, was responsible for photography of marae. Media and content generation of the original site was overseen by Michael Hennessy.