Māori Maps helps to connect Māori descendants with their marae, and enable visitors to make appropriate contact with these centres of culture - in particular, linking Māori youth with their ancestral identity.
Te Potiki National Trust, a charitable company founded in 2007 by Dr Paul Tapsell and Rereata Makiha, administers Māori Maps. Paul is now Chair of Te Potiki's board of directors; the other directors are Dr Christine Woods (associate professor, Faculty of Business & Economics at the University of Auckland), Dr Dee Sciascia (senior research officer, AUT University), and Peter Dowling (publisher, Oratia Media); Peter acts as the trust’s kaihautū (chief executive).
An advisory board established by the late Sir Paul Reeves, former governor-general of New Zealand, guided the establishment of Te Potiki National Trust. Sir Mason Durie led this advisory group until early 2014; the board is now chaired by Sir Tumu te Heuheu with members Renata Tane and Rereata Makiha. Sir Mason is co-patron of the trust, along with Ngapare Hopa.
Hirini Tane, senior researcher, now oversees website content and liaison with marae. Design and programming of the website is by Zest IT, Auckland. Krzysztof Pfeiffer, an internationally renowned photographer, was responsible for photography of marae. Media and content generation of the original site was overseen by Mike Hennessy.